鬼妹仔Phoebe對香港本土市場不算太熟悉,Snow Fox 一直以來都將成副心機開拓歐美市場,本土市場都有搵過其他廣告公司做Brand Building,但出嚟結果非常參差之餘亦收佢好鬼貴,到後來我同Phobe講:「不如我地幫你搞啦!」剛開始MI MING MART 拍的宣傳片都會係集中在Facebook,到後來我地 inhouse creative team 度橋、寫稿、諗大方向、品牌定位,然後再搭專業嘅crew去製作廣告,發大嚟搞,《一click重溫:廣告背後:是最複雜的成分, 也是最精彩的養分。》
Snow Fox Rescue Mask 於2019年暑假期間的大型廣告
廣告播出後,大約是上年暑假時間直到今年2月,Snow Fox Rescue Mask 銷售額蒸蒸日上,當然不止是廣告有效,產品本身有實力才是大前提,到現在Herbal Youth Mask 早前亦推出了新廣告及最新 藍睡蓮勝肽熱石面膜 都賣到成日斷貨呢!
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